Spike Lee Essay -- Biography, Shelton Jackson Lee

Shelton Jackson Lee was born in Atlanta, Georgia March 20, 1957. Born to teacher Jacqueline Carroll and jazz musician William James Edward Lee, Shelton grew up in Brooklyn, New York where he was provided with a rich cultural upbringing that included plays, movies, and music (Gale 1). At a young age, Lee was nicknamed â€Å"Spike† by his mother who noticed his rough nature and the nickname stuck well into his adult life. He attended Morehouse College in Atlanta, Georgia where he gained an interest in film and then graduated with a Bachelors degree in Mass Communication. Lee went on to attend New York University’s Tisch School of the Arts where he created his first student film and graduated in 1982 with a Master of Fine Arts in Film and Television. Being one of the few black students to attend Tisch School of the Arts, the aspiring filmmaker’s first year at New York University was a particularly difficult one. Lee’s experiences, race, and upbringing have al l led him to create controversial films to provide audiences with an insight into racial issues. Spike Lee’s first student production, The Answer, was a short ten minute film which told of a young black screenwriter who rewrote D.W. Griffith’s The Birth of a Nation. The film was not well accepted among the faculty at New York University, stating Lee had not yet mastered â€Å"film grammar.† Lee went on to believe the faculty took offense to his criticisms towards the respected director’s stereotypical portrayals of black characters (1). For his final film project, Lee wrote, produced, and directed Joe’s Bed-Stuy Barbershop: We Cut Heads. The film won him the 1983 Student Academy Award for Best Director and the Lincoln Center chose the film as its first student production. The film was lo... ...d violence (Biography 1). While black oriented films have veered away from racism and focused more on humor and sex to attract the new younger audience, Lee has continued to focus on racial issues, keeping the door open for other directors to follow. One of the most original, innovative, and without a doubt controversial filmmakers in America, Lee admits he has been blessed with the opportunity to express the views of black people who otherwise don’t have access to power and media (IMDb 4). Lee uses this motivation coming from his passion of being able to express the views of many, along with Malcolm X himself and his philosophy that blacks need to build their own economic base, to continue contributing to Hollywood (Gale 4). There is no doubt that Spike Lee will continue to find ways to impact audiences with his controversial actions, statements and racial films.

Espirit

Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life (http://www. esprit. com/index. php? command=Display&navi_id=50). With 12 product lines, the group reaches to a wide range of consumers in the market without leaving anyone in the family out. Target Market Esprit offers twelve product lines. The kids and edc youth by Esprit targets the younger children to teenagers. Esprit women and men casual target both sexes for casual wear. Esprit women and men collection target both sexes for adults who has entered the workforce. Esprit shoes ESP Esprit sports focus on athletes from strenuous sports such as running to more relaxed sports such as yoga. Esprit accessories comprise of collections such as bed sheets, towels, watches, key chains, caps, scarves, bags, wallets, perfume and umbrella. , , , , de corp ESPRIT URBAN CASUAL, edc by Esprit, edc men and. Esprit stores are not located along the rows of shops at shophouses or near the wet market as this might tarnish its brand image. Esprit stores are mainly in big shopping malls, in hotel arcades and in the heart of Singapore, Orchard Road. Esprit targets to the social class consumers Positioning Esprit’s franchise store concept is â€Å"A unique opportunity to join Esprit – a global fashion brand with a contemporary lifestyle image†. While being affordable, it does not lose its brand equity of being a branded brand. Esprit has production lines similar to its rivals such as Mango, Zara and Fox Fashion. Product Assortment Esprit comes in sizes from XS to XL. In Asia, at least in Singapore, that is the popular range of size given the small Asian built of the consumers. Even though Esprit has a wide range of products, it is also deep in terms of its depth of product assortment. It has products for the young children, teenagers, adult male and female casual and executives. Esprit shoes have footwear ranges from Mary Janes to flip flops. This focuses on both males and females consumers. Esprit has its own brand of towels. It is known for its soft and tender yet thick material. Store Atmospheric With the exception of a few, Esprit stores are usually located at Level 1 of the shopping mall such as Esprit Jurong Point, Esprit Great World City, Esprit Tampines 1, Esprit Tampines Mall and Esprit Bugis Junction. Esprit stores such as those in Tampines 1 and Tampines Mall, they are located at the main entrance and opening of the whole shopping mall. In Tampines Mall, the store is located at the entrance of the shopping mall which faces the Mass Rapid Train (MRT) station. That is where the human traffic is most congested. The two-storey Esprit store in Tampines 1 is located nearest to the main entrance. Upon entering an Esprit store, customers are greeted with a warm and lively tone of â€Å"Welcome! † and a smile. Esprit uses primary colors red, green and blue on their display sets. Other colors include black, white, pink and purple. The floor of an Esprit store is always parquet. Marketing Mix is likely the most famous marketing term. It is generally the use and specification of the four P’s of the marketing mix elements. They are price, place, product and promotion. Reference: http://en. wikipedia. org/wiki/Marketing_mix, assessed on 22 October 2009 http://www. marketingteacher. com/Lessons/lesson_marketing_mix. htm, assessed on 22 October 2009 http://www. esprit. com/index. php? command=Display&navi_id=50, assessed on 22 October 2009

Characters Of Ray Bradburys The Lottery AndAll Summer In...

Humans behave mysteriously when they are put into challenging positions. This was especially evident in Shirley Jackson’s short story â€Å"The Lottery† and Ray Bradbury’s short story â€Å"All Summer in a Day†. In both of these stories the characters raise hell for the protagonists, compelling the reader to ask themselves what the motivation behind these cruel actions was and why the characters allowed themselves to act in such an unjust manner. Protagonist Tessie Hutchinson of â€Å"The Lottery† is stoned to death by her own townspeople who looked upon her as their equal only moments prior to her death. Protagonist Margot of â€Å"All Summer in a Day† is locked away inside of a closet by her own classmates; the same classmates who end up feeling shameful†¦show more content†¦Ã¢â‚¬Å"Every year, after the lottery, Mr. Summers began talking about a new box, but every year the subject was allowed to fade off without anthing’s be ing done.† (Jackson). Since the lottery is an accepted annual ritual, the villagers see no reason to end it regardless of the sobering and uncomfortable reality it presents. Unfortunately for Hutchinson (and any future victims), the villagers had accepted the lottery as a part of their lives and would not dare to question its credibility. For example, Old Man Warner (the oldest member of the village) mentioned how those who have discontinued the lottery ritual are a â€Å"[p]ack of young fools† (qtd. in Jackson). This suggests that the villagers have accepted the somber reality of the lottery and its authority over them. It is this authority that motivated the villagers to stone Hutchinson to death. In â€Å"All Summer in a Day†, the authority figure is the nine-year-old schoolboy William. The dark story takes place on Venus, where it rains constantly and only one hour of sunlight is witnessed every seven years. The students who live on Venus are unaware of the joy that the sun can potentially bring to them because they were not old enough to appreciate it during its last appearance seven years ago. Young Margot moved from Ohio to Venus five years ago. Therefore, she had recently experienced the sun and even had the ability to properly describe it in her poem as â€Å"a flower, that blooms for just one hour.†